Let’s be real—David Zaslav‘s Warner Bros. Discovery was supposed to be untouchable. I mean, we’re talking HBO, CNN, DC Comics, and those addictive reality shows all under one roof. For a hot minute, it felt like they couldn’t lose. But here’s the thing about empires: they look solid until they’re not. And right now? The cracks are showing everywhere.
You’ve got to hand it to Zaslav—the guy knows how to make deals. That $43 billion merger between Discovery and WarnerMedia in 2022? Absolute madness at the time. But it gave him everything from prestige drama to guilty-pleasure reality TV. Problem is, the world changed faster than anyone expected. Including him.
Remember when everyone had cable? Yeah, neither do most people under 30. TNT and TBS used to print money—now they’re like Blockbuster in the Netflix era. Last year alone, another 7% of viewers cut the cord. Ouch.
So they smashed HBO Max and Discovery+ together to make “Max.” Smart move, right? Except streaming’s a money pit—$18 billion on content last year! Meanwhile Netflix is over there actually making profits. Talk about a gut punch.
Here’s how bad it got: interest rates went up, making their $45 billion debt feel like carrying a boulder. Then Hollywood strikes froze productions. And audiences? They’re too busy watching cat videos on TikTok to care about another prestige drama.
This is where things get ugly. Zaslav started cutting like a chef on a cooking show—Batgirl? Gone. Thousands of jobs? Poof. Stock price down 60%? You bet. Like my uncle says when business goes bad: “You can’t save your way to success.”
Now we’re hearing CNN might get sold. Gaming divisions could spin off. HBO shows going to Netflix? That’s like McDonald’s selling Big Macs at Burger King. Desperate times, man.
Let me put it this way: he thought cable would last longer, streaming would pay off faster, and that “synergy” wasn’t just corporate buzzword bingo. But the real killer? Moving too slow. By the time Max got its act together, everyone else had already claimed their spot on the couch.
Honestly, the options all suck. More breakups. Selling pieces for scraps. Maybe going private if they’re lucky. Meanwhile Disney and Netflix are playing chess while Warner’s stuck playing checkers. And here’s the kicker—even Game of Thrones money can’t save you when the rules change this fast.
Zaslav’s story is basically every cautionary tale about what happens when you build a skyscraper on quicksand. The media world’s changing faster than ever, and these giant conglomerates? They’re built for a world that doesn’t exist anymore. So what happens next? Your guess is as good as mine—but grab some popcorn, because this isn’t over yet.
Source: WSJ – US Business
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